Promotional pricing is a strategy that app developers use to attract new users, convert free users into paying users and improve user retention. The most popular mobile games and apps use promotional pricing to grow a mobile app’s audience and revenue. Most commonly, developers use this strategy to discount in-app purchases or subscriptions.

App developers often use the phrase ‘acquisition, retention and monetization’ to describe their priorities. And it is useful to talk about promotional pricing in these terms, too. Because promotional pricing, although not the most important factor, can help solve these problems to some degree.

In 2008, Steve Demeter claimed the App Store was suffering from market oversaturation. At the time, there were 6,000 apps available and mobile app developers were moving quickly to take advantage of the App Store gold rush.

Despite Steve’s claim, those early days of the App Store proved to be the route to riches for many developers building for the new platform. Most apps were pay-to-download and monetization was simple.

On Tuesday, Apple announced that they were updating the prices of apps and in-app purchases on the App Store. If developers choose to take no action, the content and subscriptions they sell in-app will automatically increase or decrease in price. And that may have a material impact on users’ purchasing behavior, for better or for worse.

If you are in the business of building mobile apps, you will know how difficult it is to design, launch and successfully monetize a new app. Although no project is a sure bet, there are a number of things you can and should do when you are building a freemium mobile app.

In this guide to freemium mobile apps, we look at designing, building and launching a new mobile app; and how you can acquire new users, retain your existing users and use a monetization model to generate revenue.

Push notifications are a great way to communicate with your mobile app users and can lead to an increase in engagement, retention and user satisfaction. It is likely that your mobile app already uses push notifications and you will have already seen the benefits the messaging medium can bring.

But there are a number of things you can do to squeeze a little more juice out of your push notification strategy. In this blog post, we explore a number of tips that are worth considering.

With over 2 million apps available on Google Play and the App Store, it is more important than ever to stand out amongst the crowd. App Store Optimization (ASO) is a critical tool for any serious mobile app publisher, helping a mobile app reach its audience in an organic and cost-effective way.